THE APPLICATION OF PRODUCT LIFE-CYCLE THEORY TO POPULAR RECORD MARKETING

被引：5

|

作者：

MEENAGHAN, A ^{[1
]}

TURNBULL, PW ^{[1
]}

机构：

[1] COLL MARKETING & DESIGN, DUBLIN, IRELAND

来源：

EUROPEAN JOURNAL OF MARKETING | 1981年 / 15卷 / 05期

关键词：

D O I：

10.1108/EUM0000000004881

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1 / 50

页数：50

相关论文

共 50 条

[21] From theory to practice: cooperation models in a sustainable product life-cycle
David, B
Tarpin-Bernard, F
Poquet, J
Saikali, K
Boutros, N
DESIGNING COOPERATIVE SYSTEMS - THE USE OF THEORIES AND MODELS, 2000, 58 : 321 - 336
[22] LIFE-CYCLE THEORY OF LEADERSHIP
HERSEY, P
BLANCHARD, KH
TRAINING AND DEVELOPMENT JOURNAL, 1979, 33 (06): : 94 - 100
[23] THEORY OF LIFE-CYCLE CONSUMPTION
GHEZ, GR
ECONOMETRICA, 1971, 39 (04) : 248 - &
[24] Articulating the fashion product life-cycle
Spragg, Jon Edward
JOURNAL OF FASHION MARKETING AND MANAGEMENT, 2017, 21 (04) : 499 - 511
[25] Product design for life-cycle mismatch
Bradley, James R.
Guerrero, Hector H.
PRODUCTION AND OPERATIONS MANAGEMENT, 2008, 17 (05) : 497 - 512
[26] A STRATEGIC APPROACH TO THE PRODUCT LIFE-CYCLE
JENSEN, R
THURSBY, M
JOURNAL OF INTERNATIONAL ECONOMICS, 1986, 21 (3-4) : 269 - 284
[27] FORGET PRODUCT LIFE-CYCLE CONCEPT
DHALLA, NK
YUSPEH, S
HARVARD BUSINESS REVIEW, 1976, 54 (01) : 102 - 112
[28] FORECASTING BY PRODUCT LIFE-CYCLE ANALYSIS
KOVAC, FJ
DAGUE, MF
RESEARCH MANAGEMENT, 1972, 15 (04): : 66 - &
[29] PORTFOLIO ANALYSIS AND THE PRODUCT LIFE-CYCLE
BARKSDALE, HC
HARRIS, CE
LONG RANGE PLANNING, 1982, 15 (06) : 74 - 83
[30] Application of possibility theory in the life-cycle inventory assessment of biofuels
Tan, RR
Culaba, AB
Purvis, MRI
INTERNATIONAL JOURNAL OF ENERGY RESEARCH, 2002, 26 (08) : 737 - 745

← 1 2 3 4 5 →