THE APPLICATION OF PRODUCT LIFE-CYCLE THEORY TO POPULAR RECORD MARKETING

被引：5

作者：

MEENAGHAN, A ^{[1
]}

TURNBULL, PW ^{[1
]}

机构：

[1] COLL MARKETING & DESIGN, DUBLIN, IRELAND

来源：

EUROPEAN JOURNAL OF MARKETING | 1981年 / 15卷 / 05期

关键词：

D O I：

10.1108/EUM0000000004881

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 50

页数：50

共 50 条

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