Resource-Based Theory: Creating and Sustaining Competitive Advantage

被引：5

作者：

Borchert, Oliver ^{[1
]}

机构：

[1] Univ Strathclyde, Dept Mkt, 173 Cathedral St, Glasgow G4 0RQ, Lanark, Scotland

来源：

JOURNAL OF MARKETING MANAGEMENT | 2008年 / 24卷 / 9-10期

关键词：

D O I：

10.1362/026725708X382046

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1041 / 1044

页数：4

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