DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE

被引：564

|

作者：

COOPER, RG

机构：

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 03期

关键词：

D O I：

10.2307/1250151

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：93 / 103

页数：11

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