DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE

被引：564

|

作者：

COOPER, RG

机构：

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 03期

关键词：

D O I：

10.2307/1250151

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：93 / 103

页数：11

相关论文

共 50 条

[21] Exploring the pathways of learning from project failure and success in new product development teams
Balzano, Marco
Marzi, Giacomo
TECHNOVATION, 2023, 128
[22] The inseparable two: Impact of prior success and failure on new product development project discontinuation
Levesque, Moren
Subramanian, Annapoornima M.
Van de Vrande, Vareska
JOURNAL OF OPERATIONS MANAGEMENT, 2023, 69 (02) : 305 - 336
[23] The effect of cost heterogeneity in the success and failure of the New Deal's agricultural and industrial programs
Alexander, B
Libecap, GD
EXPLORATIONS IN ECONOMIC HISTORY, 2000, 37 (04) : 370 - 400
[24] Translating failure into success - Lessons learned from product failure analysis
Moalli, JE
ANTEC '99: PLASTICS BRIDGING THE MILLENNIA, CONFERENCE PROCEEDINGS, VOLS I-III: VOL I: PROCESSING; VOL II: MATERIALS; VOL III: SPECIAL AREAS;, 1999, : 3340 - 3345
[25] NEW DIMENSIONS IN INDUSTRIAL-RELATIONS
MCKERSIE, RB
LABOR LAW JOURNAL, 1985, 36 (08) : 645 - 648
[26] SUCCESS AND FAILURE IN NEW VENTURES
DOUMA, S
LONG RANGE PLANNING, 1991, 24 (02) : 54 - 60
[27] NEW PRODUCT SCENARIOS - PROSPECTS FOR SUCCESS
CALANTONE, R
COOPER, RG
JOURNAL OF MARKETING, 1981, 45 (02) : 48 - 60
[28] Improving the success of new product development
Hoban, TJ
FOOD TECHNOLOGY, 1998, 52 (01) : 46 - 49
[29] Maximizing new product introduction success
Wuensch, Matt
SMT Surface Mount Technology Magazine, 2010, 25 (06): : 56 - 60
[30] Improving the success of new product development
Food Technol, 1 (46):

← 1 2 3 4 5 →