ASSUMPTIONS IN MEASURING ADVERTISING EFFECTIVENESS

被引：4

|

作者：

SEMON, TT

机构：

来源：

JOURNAL OF MARKETING | 1964年 / 28卷 / 03期

关键词：

D O I：

10.2307/1249156

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：43 / 44

页数：2

相关论文

共 50 条

[31] SAMPLE SIZES IN CHI-SQUARE TESTS FOR MEASURING ADVERTISING EFFECTIVENESS
SPROWLS, RC
JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 60 - 64
[32] Conversion Rate-A key metric in the measuring of the effectiveness of online advertising
Wang Guangming
Ju Jia
Li Yingchao
EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8, 2010, : 5552 - 5556
[33] Advertising attitudes and advertising effectiveness
Mehta, A
JOURNAL OF ADVERTISING RESEARCH, 2000, 40 (03) : 67 - 72
[34] Measuring the effectiveness of online advertising campaigns inthe aspect of e-entrepreneurship
Rzemieniak, Magdalena
INTERNATIONAL CONFERENCE ON COMMUNICATIONS, MANAGEMENT, AND INFORMATION TECHNOLOGY (ICCMIT'2015), 2015, 65 : 980 - 987
[35] ADVERTISING EFFECTIVENESS - THE ROLE OF ADVERTISING SCHEMAS
STOLTMAN, JJ
1991 AMA WINTER EDUCATORS CONFERENCE : MARKETING THEORY AND APPLICATIONS, VOL 2, 1991, : 317 - 318
[36] DOES YOUR ONLINE ADVERTISING WORK FOR EVERY CONSUMER? MEASURING AGE-RELATED ADVERTISING EFFECTIVENESS IN AN INTERNET COMPANY
Grassmann, Johannes
Brettel, Malte
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 143 - 143
[37] Cost effectiveness analysis - Assessing the assumptions behind the assumptions
Johnson, K
JOURNAL OF RHEUMATOLOGY, 2000, 27 (06) : 1565 - 1567
[38] Measuring the brain's assumptions
Carandini, M
NATURE NEUROSCIENCE, 2006, 9 (04) : 468 - 470
[39] Measuring the brain's assumptions
Matteo Carandini
Nature Neuroscience, 2006, 9 : 468 - 470
[40] MEASURING ADVERTISING DECAY
WARD, RW
JOURNAL OF ADVERTISING RESEARCH, 1976, 16 (04) : 37 - 41

← 1 2 3 4 5 →