ASSUMPTIONS IN MEASURING ADVERTISING EFFECTIVENESS

被引：4

|

作者：

SEMON, TT

机构：

来源：

JOURNAL OF MARKETING | 1964年 / 28卷 / 03期

关键词：

D O I：

10.2307/1249156

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：43 / 44

页数：2

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