DETERMINANTS OF PRICING OF ADVERTISING IN WEEKLIES

被引：15
|
作者：
BLANKENBURG, WB
机构：
来源：
JOURNALISM QUARTERLY | 1980年 / 57卷 / 04期
关键词：
D O I：
10.1177/107769908005700420
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：663 / 666
页数：4
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