DETERMINANTS OF PRICING OF ADVERTISING IN WEEKLIES

被引：15

作者：

BLANKENBURG, WB

机构：

来源：

JOURNALISM QUARTERLY | 1980年 / 57卷 / 04期

关键词：

D O I：

10.1177/107769908005700420

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：663 / 666

页数：4

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