NEW-PRODUCT DEVELOPMENT AND TESTING - HENRY,W, MENASCO,M, TAKADA,H

被引：0

|

作者：

THOMAS, RJ

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期

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D O I：

10.2307/3172638

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：500 / 501

页数：2

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