NEW-PRODUCT DEVELOPMENT AND TESTING - HENRY,W, MENASCO,M, TAKADA,H

被引：0
|
作者：
THOMAS, RJ
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 04期
关键词：
D O I：
10.2307/3172638
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：500 / 501
页数：2
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