Business Models, Value Chains and Competencies in Media Markets. A Service System Perspective

被引：3
|
作者：
Wirtz, Bernd W. [1 ]
机构：
[1] German Univ Adm Sci Speyer, Informat & Commun Management, Speyer, Germany
来源：
PALABRA CLAVE | 2014年 / 17卷 / 04期
关键词：
Media management; value chain; competencies; business models; revenues;
D O I：
10.5294/pacla.2014.17.4.3
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Business models, value chains and competencies are of paramount importance for the achievement of competitive advantages in media companies. In the field of media management researchers usually discuss these terms generically and isolated from each other. This paper focuses on an integrated management view of business models, value chains and competencies and analyzes these concepts in a media specific management context.
引用
收藏
页码：1041 / 1065
页数：25
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