Value Drivers for Metaverse Business Models: A Complementor Perspective

The Metaverse has emerged as a prominent topic of discussion within the technology industry, presenting a wide array of opportunities for value creation across various businesses. Nevertheless, its value potential remains uncertain due to its early development stage. Our research analyzes 29 cases to address this gap and identify key value drivers for business models of complementors in Metaverse ecosystems. We identified five primary Metaverse-enabled value drivers for complementors (immersive customer engagement, massively scaled user innovation, virtual business efficiency, digital exclusivity, and extended ecosystem collaboration.). We illustrate how these drivers enhance those of ebusiness models, exploring their broader implications for business model innovation and value creation. Our findings provide valuable insights into value-creation opportunities that companies can leverage in the Metaverse, contributing to a better understanding of fundamental value drivers and enabling businesses to navigate this emerging landscape more effectively.