STRATEGIC MANAGEMENT OF THE SOCIALLY RESPONSIBLE FIRM - INTEGRATING MANAGEMENT AND MARKETING THEORY

被引：0
|
作者：
MURRAY, KB [1 ]
MONTANARI, JR [1 ]
机构：
[1] ARIZONA STATE UNIV,MANAGEMENT,TEMPE,AZ 85287
来源：
ACADEMY OF MANAGEMENT REVIEW | 1986年 / 11卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：815 / 827
页数：13
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