THE EFFECT OF ADVERTISING ON CONSUMER PRICE SENSITIVITY

被引：56

|

作者：

KRISHNAMURTHI, L ^{[1
]}

RAJ, SP ^{[1
]}

机构：

[1] SYRACUSE UNIV,GRAD SCH MANAGEMENT,SYRACUSE,NY 13210

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 02期

关键词：

D O I：

10.2307/3151358

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：119 / 129

页数：11

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