RELIABILITY AND VALIDITY OF ALTERNATIVE MEASURES OF CHANNEL MEMBER SATISFACTION

被引：172
|
作者：
RUEKERT, RW [1 ]
CHURCHILL, GA [1 ]
机构：
[1] UNIV WISCONSIN,MADISON,WI 53706
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期
关键词：
D O I：
10.2307/3151706
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：226 / 233
页数：8
相关论文
共 50 条
  • [31] RELIABILITY AND VALIDITY OF MEASURES OF POLITICAL BELIEF SYSTEMS
    ROLLER, E
    KOLNER ZEITSCHRIFT FUR SOZIOLOGIE UND SOZIALPSYCHOLOGIE, 1987, 39 (01): : 105 - 120
  • [32] The validity and reliability of pain measures in adults with cancer
    Jensen, MP
    JOURNAL OF PAIN, 2003, 4 (01): : 2 - 21
  • [33] Validity, Reliability and Sensitivity of Measures of Sporting Performance
    Kevin Currell
    Asker E. Jeukendrup
    Sports Medicine, 2008, 38 : 297 - 316
  • [34] VALIDITY AND RELIABILITY OF CERTAIN MEASURES OF PSYCHOLOGICAL STRESS
    CAPRETTA, PJ
    BERKUN, MM
    PSYCHOLOGICAL REPORTS, 1962, 10 (03) : 875 - 878
  • [35] Reliability and validity of eye movement measures of reading
    不详
    ANNEE PSYCHOLOGIQUE, 1936, 37 : 632 - 632
  • [36] Reliability and validity of an instrument that measures perceptions of corruption
    Garcia Lirios, Cruz
    Carreon Guillen, Javier
    Hernandez Valdes, Jorge
    Aguilar Fuentes, Jose Alfonso
    Rosas Ferrusca, Francisco Javier
    Morales Flores, Maria de Lourdes
    Garcia Estrada, Erle
    REVISTA PENSAMIENTO AMERICANO, 2015, 8 (15): : 108 - 120
  • [37] RELIABILITY AND VALIDITY OF AN INSTRUMENT THAT MEASURES HEALTH WELFARE
    Jose Garcia-Ochoa, Juan
    de los Angeles Delgado-Carrillo, Maria
    Garcia-Lirios, Cruz
    EUREKA-REVISTA CIENTIFICA DE PSICOLOGIA, 2018, 15 (02): : 244 - 252
  • [38] Reliability and validity of three cultural competency measures
    Ho, Ming-Jung
    Lee, Keng-Lin
    MEDICAL EDUCATION, 2007, 41 (05) : 519 - 519
  • [39] EXAMINEE FEEDBACK QUESTIONNAIRE - RELIABILITY AND VALIDITY MEASURES
    NEVO, B
    EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1995, 55 (03) : 499 - 504
  • [40] VALIDITY OF SOME ALTERNATIVE MEASURES OF ACHIEVEMENT MOTIVATION
    HARPER, FBW
    EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1975, 35 (04) : 905 - 909
12345