RELIABILITY AND VALIDITY OF ALTERNATIVE MEASURES OF CHANNEL MEMBER SATISFACTION

被引：172
|
作者：
RUEKERT, RW [1 ]
CHURCHILL, GA [1 ]
机构：
[1] UNIV WISCONSIN,MADISON,WI 53706
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期
关键词：
D O I：
10.2307/3151706
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：226 / 233
页数：8
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