PREDICTING SHORT-TERM CHANGES IN MARKET SHARE AS A FUNCTION OF ADVERTISING STRATEGY

被引：31
|
作者：
BUZZELL, RD
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1964年 / 1卷 / 03期
关键词：
D O I：
10.2307/3150052
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：27 / 31
页数：5
相关论文
共 50 条
  • [31] Changes in thyroid function tests during short-term salsalate use
    McConnel, RJ
    METABOLISM-CLINICAL AND EXPERIMENTAL, 1999, 48 (04): : 501 - 503
  • [32] Short-Term Changes in Cardiac Function in Osteosarcoma Patients Receiving Anthracyclines
    Gilchrist, Susan C.
    Roth, Michael
    Livingston, J. Andrew
    Hildebrandt, Michelle A. T.
    Kleinerman, Eugenie S.
    Banchs, Jose
    JOURNAL OF ADOLESCENT AND YOUNG ADULT ONCOLOGY, 2019, 8 (03) : 385 - 386
  • [33] A new strategy for predicting short-term wind speed using soft computing models
    Haque, Ashraf U.
    Mandal, Paras
    Kaye, Mary E.
    Meng, Julian
    Chang, Liuchen
    Senjyu, Tomonobu
    RENEWABLE & SUSTAINABLE ENERGY REVIEWS, 2012, 16 (07): : 4563 - 4573
  • [34] Optimum price bidding strategy in the short-term market of hydro-dominated systems
    Oliveira, AM
    Melo, ACG
    Souza, RC
    2004 INTERNATIONAL CONFERENCE ON PROBABILISTIC METHODS APPLIED TO POWER SYSTEMS, 2004, : 373 - 379
  • [35] SHORT-TERM CHANGES IN LIVER FUNCTION TESTS PREDICT LONG-TERM MORTALITY
    Saffouri, E.
    Lim, E.
    Kim, S.
    Thompson, C. H.
    GUT, 2015, 64 : A269 - A269
  • [36] The optimal carbon emission reduction and advertising strategy with dynamic market share in the supply chain
    Tan, Yong
    Zhou, Huini
    Wu, Peng
    Huang, Liling
    INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2023, 123 (10) : 2435 - 2487
  • [37] Executive Function and Short-Term Remission of Geriatric Depression: The Role of Semantic Strategy
    Morimoto, Sarah Shizuko
    Gunning, Faith M.
    Murphy, Christopher F.
    Kanellopoulos, Dora
    Kelly, Robert E., Jr.
    Alexopoulos, George S.
    AMERICAN JOURNAL OF GERIATRIC PSYCHIATRY, 2011, 19 (02): : 115 - 122
  • [38] Predicting Short-term Traffic Flow by Long Short-Term Memory Recurrent Neural Network
    Tian, Yongxue
    Pan, Li
    2015 IEEE INTERNATIONAL CONFERENCE ON SMART CITY/SOCIALCOM/SUSTAINCOM (SMARTCITY), 2015, : 153 - 158
  • [39] Predicting Dynamic Patterns of Short-Term Movement
    Milusheva, Sveta
    WORLD BANK ECONOMIC REVIEW, 2020, 34 : S26 - S34
  • [40] SHORT-TERM ASSAYS FOR PREDICTING CHEMICAL CARCINOGENICITY
    KRAHN, DF
    DELAWARE MEDICAL JOURNAL, 1977, 49 (05) : 317 - 318
12345