PREDICTING SHORT-TERM CHANGES IN MARKET SHARE AS A FUNCTION OF ADVERTISING STRATEGY

被引：31

|

作者：

BUZZELL, RD

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1964年 / 1卷 / 03期

关键词：

D O I：

10.2307/3150052

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：27 / 31

页数：5

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