THE MARKETING CONCEPT - WHAT IT IS AND WHAT IT IS NOT

被引：187
|
作者：
HOUSTON, FS
机构：
来源：
JOURNAL OF MARKETING | 1986年 / 50卷 / 02期
关键词：
D O I：
10.2307/1251602
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：81 / 87
页数：7
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