THE MARKETING CONCEPT - WHAT IT IS AND WHAT IT IS NOT

被引：187

|

作者：

HOUSTON, FS

机构：

来源：

JOURNAL OF MARKETING | 1986年 / 50卷 / 02期

关键词：

D O I：

10.2307/1251602

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：81 / 87

页数：7

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