BRAND FAMILIARITY AND ADVERTISING - EFFECTS ON THE EVOKED SET AND BRAND PREFERENCE

被引：0
|
作者：
BAKER, W [1 ]
HUTCHINSON, JW [1 ]
MOORE, D [1 ]
NEDUNGADI, P [1 ]
机构：
[1] UNIV TORONTO,TORONTO M5S 1A1,ONTARIO,CANADA
来源：
ADVANCES IN CONSUMER RESEARCH | 1986年 / 13卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：637 / 642
页数：6
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