BRAND FAMILIARITY AND PRODUCT INVOLVEMENT EFFECTS ON THE ATTITUDE TOWARD AN AD-BRAND ATTITUDE RELATIONSHIP

被引：0

|

作者：

PHELPS, J

THORSON, E

机构：

来源：

ADVANCES IN CONSUMER RESEARCH, VOL 18 | 1991年 / 18卷

关键词：

ADVERTISING EFFECTIVENESS; MESSAGE-INVOLVEMENT; MEDIATOR; REPETITION;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：202 / 209

页数：8

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