BEHAVIOR OF THE CONSUMER GIFT RECEIVER DURING THE DECISION-MAKING PROCESS

被引:0
|
作者
Cruz Cardenas, Jorge [1 ]
机构
[1] Univ Tecnol Indoamer, Ctr Invest Innovac & Desarrollo, Quito, Ecuador
来源
REVISTA BRASILEIRA DE MARKETING | 2010年 / 9卷 / 03期
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暂无
中图分类号
F [经济];
学科分类号
02 ;
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页码:5 / 26
页数:22
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