An Analysis of the Impact of Chinese and Western Cultural Differences on the Consumer Decision-Making Process

被引：0

作者：

Li Miao ^{[1
]}

Peng Siyu ^{[1
]}

机构：

[1] Guangxi Univ Finance & Econ, Sch Business Adm, Nanning 530003, Peoples R China

来源：

PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2013年

关键词：

Chinese culture; Western culture; Cultural differences; Consumer decision-making process;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Different countries and regions have different cultural backgrounds, which play a significant role in the decision-making process. This paper compares the differences between Chinese and Western cultures, and explores the impact of different cultures on each stage of consumers' decision making process. This study provides a basis and orientation for enterprises to decide on marketing methods when carrying out international marketing.

引用

页码：246 / 249

页数：4

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