PRODUCT INVOLVEMENT AND PERTINENT ADVERTISING APPEALS

被引：44

作者：

BOWEN, L

CHAFFEE, SH

机构：

[1] UNIV WASHINGTON,SEATTLE,WA 98105

[2] UNIV WISCONSIN,MADISON,WI

来源：

JOURNALISM QUARTERLY | 1974年 / 51卷 / 04期

关键词：

D O I：

10.1177/107769907405100405

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：613 / &

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