PRODUCT INVOLVEMENT AND PERTINENT ADVERTISING APPEALS

被引：44
|
作者：
BOWEN, L
CHAFFEE, SH
机构：
[1] UNIV WASHINGTON,SEATTLE,WA 98105
[2] UNIV WISCONSIN,MADISON,WI
来源：
JOURNALISM QUARTERLY | 1974年 / 51卷 / 04期
关键词：
D O I：
10.1177/107769907405100405
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
引用
收藏
页码：613 / &
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