DYNAMIC ANALYSIS OF CONSUMER RESPONSE TO MARKETING STRATEGIES

被引：36

作者：

HAUSER, JR ^{[1
]}

WISNIEWSKI, KJ ^{[1
]}

机构：

[1] UNIV CHICAGO, CHICAGO, IL 60637 USA

来源：

MANAGEMENT SCIENCE | 1982年 / 28卷 / 05期

关键词：

D O I：

10.1287/mnsc.28.5.455

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：455 / 486

页数：32

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