DYNAMIC ANALYSIS OF CONSUMER RESPONSE TO MARKETING STRATEGIES

被引：36
|
作者：
HAUSER, JR [1 ]
WISNIEWSKI, KJ [1 ]
机构：
[1] UNIV CHICAGO, CHICAGO, IL 60637 USA
来源：
MANAGEMENT SCIENCE | 1982年 / 28卷 / 05期
关键词：
D O I：
10.1287/mnsc.28.5.455
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：455 / 486
页数：32
相关论文
共 50 条
  • [21] SURVEY OF THE ANALYSIS OF THE CONSUMER-BEHAVIOR IN MARKETING
    RIGAUXBRICMONT, B
    ANNALES DE SCIENCES ECONOMIQUES APPLIQUEES, 1979, 35 (02): : 89 - 113
  • [22] Dynamic of consumer groups and response of commodity markets by principal component analysis
    Nobi, Ashadun
    Alam, Shafiqul
    Lee, Jae Woo
    PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2017, 482 : 337 - 344
  • [23] Consumer behaviour analysis and social marketing practice
    Nicholson, Michael
    Xiao, Sarah Hong
    SERVICE INDUSTRIES JOURNAL, 2011, 31 (15): : 2529 - 2542
  • [24] Analysis on the Changes in Consumer Behavior and Marketing Countermeasure
    Wang, Haiyu
    ICMETM 2015 - INTERNATIONAL CONFERENCE ON MODERN ECONOMIC TECHNOLOGY AND MANAGEMENT, 2015, 17
  • [25] Social marketing and consumer behavior: a bibliometric analysis
    Suraj Kushe Shekhar
    Pulidindi Venugopal
    Future Business Journal, 11 (1)
  • [26] DETECTING CONSUMER ATTRIBUTE SHIFTS - A TECHNIQUE FOR MONITORING INTERNATIONAL MARKETING STRATEGIES
    STEINBERG, HM
    COLUMBIA JOURNAL OF WORLD BUSINESS, 1987, 22 (04): : 3 - 7
  • [27] The impact of the metaverse on consumer behaviour and marketing strategies in tourism: a bibliometric review
    Prados-Castillo, Juan F.
    Torrecilla-Garcia, Juan Antonio
    Guaita-Fernandez, Pilar
    De Castro-Pardo, Monica
    ESIC MARKET, 2024, 55 (01):
  • [28] Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies
    Sillani, Sandro
    Nassivera, Federico
    TRENDS IN FOOD SCIENCE & TECHNOLOGY, 2015, 46 (02) : 339 - 345
  • [29] Consumer attitudes toward marketing strategies over the adult life span
    Simpson, Penny
    Licata, Jane
    JOURNAL OF MARKETING MANAGEMENT, 2007, 23 (3-4) : 305 - 326
  • [30] Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior
    Hecht, Amelie A.
    Perez, Crystal L.
    Polascek, Michele
    Thorndike, Anne N.
    Franckle, Rebecca L.
    Moran, Alyssa J.
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2020, 17 (20) : 1 - 34
12345