COMPETING ON PRICE - THE ROLE OF RETAIL PRICE ADVERTISEMENTS IN SHAPING STORE-PRICE IMAGE

被引：0
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作者：
COX, AD
COX, D
机构：
来源：
JOURNAL OF RETAILING | 1990年 / 66卷 / 04期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：428 / &
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