COMPARISON PRICE, COUPON, AND BRAND EFFECTS ON CONSUMER REACTIONS TO RETAIL NEWSPAPER ADVERTISEMENTS

被引：0

作者：

BEARDEN, WO ^{[1
]}

LICHTENSTEIN, DR ^{[1
]}

TEEL, JE ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV,BATON ROUGE,LA 70803

来源：

JOURNAL OF RETAILING | 1984年 / 60卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 34

页数：24

共 24 条

[1] CONSUMER APPRAISAL OF RETAIL PRICE ADVERTISEMENTS
FRY, JN
MCDOUGALL, GH
JOURNAL OF MARKETING, 1974, 38 (03) : 64 - 67
[2] NEWSPAPER ADVERTISEMENTS AS A SOURCE OF RETAIL PRICE DATA - TENTATIVE METHODOLOGY
SHERGOLD, PR
HISTORICAL METHODS NEWSLETTER, 1976, 10 (01) : 29 - 38
[3] CONSUMER REACTIONS TO EXPLICIT BRAND COMPARISONS IN ADVERTISEMENTS
GOLDEN, LL
JOURNAL OF MARKETING RESEARCH, 1979, 16 (04) : 517 - 532
[4] Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
Grewal, Dhruv
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2007, 35 (02) : 197 - 207
[5] Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Monika Kukar-Kinney
Dhruv Grewal
Journal of the Academy of Marketing Science, 2007, 35 : 197 - 207
[6] REASSESSING BRAND LOYALTY, PRICE SENSITIVITY, AND MERCHANDISING EFFECTS ON CONSUMER BRAND CHOICE
ALLENBY, GM
LENK, PJ
JOURNAL OF BUSINESS & ECONOMIC STATISTICS, 1995, 13 (03) : 281 - 289
[7] Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions
Zogaj, Adnan
Olk, Stephan
Tscheulin, Dieter K.
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 50 : 111 - 121
[8] Effects of Global Consumer Culture Positioning versus Local Consumer Culture Positioning in TV Advertisements on Consumers' Brand Evaluation and Attitude toward Brand
Lee, Chol
Choi, Gyoung-Gyu
JOURNAL OF KOREA TRADE, 2019, 23 (08): : 89 - 109
[9] Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali
Quach, Sara
Bandyopadhyay, Chinmoy
Thaichon, Park
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2024, 36 (09) : 2155 - 2176
[10] Consumer evaluation of reference price advertisements: Effects of other brands' prices and semantic cues
Biswas, A
Pullig, C
Krishnan, BC
Burton, S
JOURNAL OF PUBLIC POLICY & MARKETING, 1999, 18 (01) : 52 - 65

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