COMPARISON PRICE, COUPON, AND BRAND EFFECTS ON CONSUMER REACTIONS TO RETAIL NEWSPAPER ADVERTISEMENTS

被引：0

|

作者：

BEARDEN, WO ^{[1
]}

LICHTENSTEIN, DR ^{[1
]}

TEEL, JE ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV,BATON ROUGE,LA 70803

来源：

JOURNAL OF RETAILING | 1984年 / 60卷 / 02期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：11 / 34

页数：24

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