THE EFFECTS OF CORPORATE BRANDING STRATEGIES ON BRAND EQUITY

被引：0
|
作者：
KELLER, KL
机构：
来源：
ADVANCES IN CONSUMER RESEARCH | 1993年 / 20卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：27 / 27
页数：1
相关论文
共 50 条
  • [31] Assessing Corporate Brand Equity of Public Universities
    Noor, Shuhaida Md
    Manan, Kamaruzzaman Abdul
    Kuthoos, Haja Mydin Abdul
    JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION, 2019, 35 (03) : 283 - 299
  • [32] The impact of corporate social responsibility on brand equity
    Yang, Jing
    Basile, Kelly
    MARKETING INTELLIGENCE & PLANNING, 2019, 37 (01) : 2 - 17
  • [33] Impact of Voluntary Disclosures on Corporate Brand Equity
    Sarkar S.
    Bhattacharjee T.
    Corporate Reputation Review, 2017, 20 (2) : 125 - 136
  • [34] IMPORTANCE OF EMPLOYER BRANDING FOR THE SUCCESS OF THE CORPORATE BRAND IN THE SME CONTEXT
    Santos, Jose Luis
    Tavares, Victor
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020), 2020, : 557 - 557
  • [35] Branding: Brand strategy, design and implementation of corporate and product identity
    Willerton, R
    TECHNICAL COMMUNICATION, 2004, 51 (04) : 549 - 549
  • [36] Brand new deal: The branding effect of corporate deal structures
    Fleischer, Victor
    MICHIGAN LAW REVIEW, 2006, 104 (07) : 1581 - 1637
  • [37] Internal corporate branding impact on employees' brand supporting behaviour
    Garas, Sally Raouf Ragheb
    Mahran, Amira Fouad Ahmed
    Mohamed, Hassan Mohamed Hussein
    JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2018, 27 (01): : 79 - 95
  • [38] Social media services branding: The use of corporate brand names
    Swani, Kunal
    Milne, George R.
    Miller, Elizabeth G.
    JOURNAL OF BUSINESS RESEARCH, 2021, 125 : 785 - 797
  • [39] How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
    Won-Moo Hur
    Hanna Kim
    Jeong Woo
    Journal of Business Ethics, 2014, 125 : 75 - 86
  • [40] How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
    Hur, Won-Moo
    Kim, Hanna
    Woo, Jeong
    JOURNAL OF BUSINESS ETHICS, 2014, 125 (01) : 75 - 86
12345