THE EFFECTS OF CORPORATE BRANDING STRATEGIES ON BRAND EQUITY

被引：0
|
作者：
KELLER, KL
机构：
来源：
ADVANCES IN CONSUMER RESEARCH | 1993年 / 20卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：27 / 27
页数：1
相关论文
共 50 条
  • [21] Brand champion behaviour: Its role in corporate branding
    Raisa Yakimova
    Felix Mavondo
    Susan Freeman
    Helen Stuart
    Journal of Brand Management, 2017, 24 : 575 - 591
  • [22] Brand champion behaviour: Its role in corporate branding
    Yakimova, Raisa
    Mavondo, Felix
    Freeman, Susan
    Stuart, Helen
    JOURNAL OF BRAND MANAGEMENT, 2017, 24 (06) : 575 - 591
  • [23] Corporate branding strategies in mergers and acquisitions
    Gussoni, Manuela
    Mangani, Andrea
    JOURNAL OF BRAND MANAGEMENT, 2012, 19 (09) : 772 - 787
  • [24] Corporate branding strategies in mergers and acquisitions
    Manuela Gussoni
    Andrea Mangani
    Journal of Brand Management, 2012, 19 (9) : 772 - 787
  • [25] EFFECTS OF BRAND HATE ON BRAND EQUITY: THE ROLE OF CORPORATE SOCIAL IRRESPONSIBILITY AND SIMILAR COMPETITOR OFFER
    Husnain, Mudassir
    Syed, Fauzia
    Akhtar, Waheed
    Usman, Muhammad
    MARKETING AND MANAGEMENT OF INNOVATIONS, 2020, (03): : 75 - 86
  • [26] Brand architecture shift and corporate brand equity: an exploratory study
    Gabrielli, Veronica
    Baghi, Ilaria
    MARKETING INTELLIGENCE & PLANNING, 2016, 34 (06) : 777 - 794
  • [27] THE EFFECTS OF BRAND EQUITY ON PRICE STRATEGIES: AN AGENT BASED MODEL
    Delre, Sebastiano A.
    Essegaier, Skander
    EMSS 2009: 21ST EUROPEAN MODELING AND SIMULATION SYMPOSIUM, VOL I, 2009, : 22 - +
  • [28] Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives
    Ha, Minh-Tri
    SAGE OPEN, 2021, 11 (03):
  • [29] Branding cities, regions and countries: the roadmap of place brand equity
    Mariutti, Fabiana Gondim
    Engracia Giraldi, Janaina de Moura
    RAUSP MANAGEMENT JOURNAL, 2021, 56 (02): : 202 - 216
  • [30] TOURISM DESTINATION BRANDING AND ITS EFFECTS ON NATIONAL BRANDING STRATEGIES: BRAND NEW ZEALAND, CLEAN AND GREEN BUT IS IT SMART?
    Hall, C. Michael
    EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION, 2010, 1 (01): : 68 - 89
12345