THE EFFECTS OF CORPORATE BRANDING STRATEGIES ON BRAND EQUITY

被引：0
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作者：
KELLER, KL
机构：
来源：
ADVANCES IN CONSUMER RESEARCH | 1993年 / 20卷
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：27 / 27
页数：1
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