Competitive identity: The new brand management for nations, cities and regions

被引：0
|
作者：
Dinnie, Keith
机构：
来源：
JOURNAL OF BRAND MANAGEMENT | 2007年 / 14卷 / 06期
关键词：
D O I：
10.1057/palgrave.bm.2550086
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：474 / 475
页数：2
相关论文
共 50 条
  • [41] BLOG searching for competitive intelligence, brand image, and reputation management
    Pikas, Christina K.
    Online (Wilton, Connecticut), 2005, 29 (04): : 16 - 21
  • [42] Innovation strategies in interdependent states: Smaller nations, regions and cities in a globalized world
    Sulzenko, Andrei
    CANADIAN PUBLIC ADMINISTRATION-ADMINISTRATION PUBLIQUE DU CANADA, 2006, 49 (03): : 403 - 405
  • [43] ALLIANCES BETWEEN BRANDS AND CITIES AS A NEW COMPETITIVE STRATEGY TO DEVELOPE A CITY BRAND. A look at city branding in New York, Paris and London
    Heredero Diaz, Olga
    Chaves Martin, Miguel Angel
    AREA ABIERTA, 2015, 15 (02): : 63 - 76
  • [44] From competitive regions to competitive city-regions: a new orthodoxy, but some old mistakes
    Harrison, John
    JOURNAL OF ECONOMIC GEOGRAPHY, 2007, 7 (03) : 311 - 332
  • [45] CULTURAL INDUSTRIES IN THE DEVELOPMENT POLICIES OF CITIES AND REGIONS: A NEW AREA OF EDUCATION IN SPATIAL MANAGEMENT
    Churski, Pawel
    Motek, Pawel
    Stryjakiewicz, Tadeusz
    QUAESTIONES GEOGRAPHICAE, 2015, 34 (02) : 87 - 97
  • [46] Principles of advertising strategy and brand management. New brand management trends
    Segarra-Saavedra, Jesus
    REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2014, 5 (01): : 229 - 230
  • [47] How cities create wealth in the new information economy:: Challenges for urban and city management in developing nations
    Polèse, M
    EURE-REVISTA LATINOAMERICANA DE ESTUDIOS URBANO REGIONALES, 2001, 27 (81): : 5 - 23
  • [48] Comparing city image and brand identity in polycentric regions using network analysis
    Niels Wäckerlin
    Thomas Hoppe
    Martijn Warnier
    W. Martin de Jong
    Place Branding and Public Diplomacy, 2020, 16 : 80 - 96
  • [49] Comparing city image and brand identity in polycentric regions using network analysis
    Wackerlin, Niels
    Hoppe, Thomas
    Warnier, Martijn
    de Jong, W. Martin
    PLACE BRANDING AND PUBLIC DIPLOMACY, 2020, 16 (01) : 80 - 96
  • [50] A brand new cheating attempt: a case of usurped identity
    Crama, Yves
    Grabisch, Michel
    Martello, Silvano
    4OR-A QUARTERLY JOURNAL OF OPERATIONS RESEARCH, 2016, 14 (04): : 333 - 336
12345