共 50 条
- [1] Competitive identity: The new brand management for nations, cities and regionsJournal of Brand Management, 2007, 14 (6) : 474 - 475Keith Dinnie
- [2] Competitive Identity: A new model for the brand management of nations, cities and regionsPOLICY & PRACTICE-A DEVELOPMENT EDUCATION REVIEW, 2007, (04): : 3 - 13Anholt, Simon
- [3] Place brand management: strategic marketing of cities, regions and nations 4th International Colloquium on place brand managementQUALITATIVE MARKET RESEARCH, 2016, 19 (02): : 130 - 132Dennis, CharlesMelewar, T. C.Mauri, Chiara
- [4] TOWARDS EFFECTIVE PLACE BRAND MANAGEMENT: BRANDING EUROPEAN CITIES AND REGIONSANNALS OF TOURISM RESEARCH, 2011, 38 (03) : 1210 - 1211Elliot, Statia J.
- [5] Towards Effective Place Brand Management: Branding European Cities and RegionsJOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2013, 22 (02):Muscat, Birgit
- [6] Towards Effective Place Brand Management: Branding European Cities and RegionsJOURNAL OF REGIONAL SCIENCE, 2011, 51 (03) : 649 - 650Johansson, Ola
- [7] 'Investibiltiy': The key to competitive regions and cities?REGIONAL STUDIES, 2002, 36 (02) : 187 - 193Begg, I
- [8] ENTREPRENEURIAL IDENTITY BRAND MANAGEMENT: A BRAND MANAGEMENT MODEL FOR SMEsMarketing Dynamism & Sustainability-Things Change, Things Stay the Same..., 2015, : 457 - 460Isabel de Gomez, MariaKang, Jikyeong
- [9] Building brand identity in competitive markets: a conceptual modelJOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2008, 17 (01): : 4 - +Ghodeswar, Bhimrao M.
- [10] Beyond the logo: Brand management for citiesJournal of Brand Management, 2009, 16 (8) : 520 - 531Ashworth G.Kavaratzis M.