WHAT ABOUT THE RELATIONSHIPS AMONG SALES, ADVERTISING, AND EARNINGS

被引：3
|
作者：
TWEDT, DW
KNITTER, HR
机构：
来源：
JOURNAL OF MARKETING | 1964年 / 28卷 / 04期
关键词：
D O I：
10.2307/1249574
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：68 / 69
页数：2
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