WHAT ABOUT THE RELATIONSHIPS AMONG SALES, ADVERTISING, AND EARNINGS

被引：3

|

作者：

TWEDT, DW

KNITTER, HR

机构：

来源：

JOURNAL OF MARKETING | 1964年 / 28卷 / 04期

关键词：

D O I：

10.2307/1249574

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：68 / 69

页数：2

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