WHAT ABOUT THE RELATIONSHIPS AMONG SALES, ADVERTISING, AND EARNINGS

被引：3

|

作者：

TWEDT, DW

KNITTER, HR

机构：

来源：

JOURNAL OF MARKETING | 1964年 / 28卷 / 04期

关键词：

D O I：

10.2307/1249574

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：68 / 69

页数：2

相关论文

共 50 条

[1] WHAT ABOUT ADVERTISING
GAVZER, K
JOURNAL OF THE AMERICAN VETERINARY MEDICAL ASSOCIATION, 1989, 194 (06) : 750 - &
[2] WHAT ABOUT ADVERTISING
SMITH, DA
PENNSYLVANIA MEDICINE, 1979, 82 (02) : 34 - 34
[3] Publicity and advertising: what matter most for sales?
Spotts, Harlan E.
Weinberger, Marc G.
Weinberger, Michelle F.
EUROPEAN JOURNAL OF MARKETING, 2014, 48 (11-12) : 1986 - 2008
[4] ALTERNATIVE ECONOMETRIC MODELS OF SALES-ADVERTISING RELATIONSHIPS
RAO, VR
JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) : 177 - 181
[5] WHAT TO DO ABOUT ADVERTISING
VANDENHAAG, E
COMMENTARY, 1962, 33 (05) : 386 - 394
[6] WHAT FARMERS THINK ABOUT ADVERTISING
SANDAGE, CH
JOURNALISM QUARTERLY, 1959, 36 (04): : 455 - 459
[7] What is Different About Online Advertising?
Goldfarb, Avi
REVIEW OF INDUSTRIAL ORGANIZATION, 2014, 44 (02) : 115 - 129
[8] SUBLIMINAL ADVERTISING - WHAT IS THE CONTROVERSY ABOUT
DUDLEY, SC
AKRON BUSINESS AND ECONOMIC REVIEW, 1987, 18 (02): : 6 - 18
[9] CHANNEL ONE - BUT WHAT ABOUT THE ADVERTISING
GREENBERG, BS
BRAND, JE
EDUCATIONAL LEADERSHIP, 1994, 51 (04) : 56 - 58
[10] What We Know About Advertising
Precourt, Geoffrey
JOURNAL OF ADVERTISING RESEARCH, 2013, 53 (02) : 121 - 122

← 1 2 3 4 5 →