STRATEGIC MARKET PLANNING IN A TURBULENT BUSINESS ENVIRONMENT

被引：8
|
作者：
SILVERBLATT, R [1 ]
KORGAONKAR, P [1 ]
机构：
[1] FLORIDA ATLANTIC UNIV, BOCA RATON, FL 33431 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 1987年 / 15卷 / 04期
关键词：
D O I：
10.1016/0148-2963(87)90005-1
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：339 / 358
页数：20
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