STRATEGIC MARKET PLANNING IN A TURBULENT BUSINESS ENVIRONMENT

被引：8

作者：

SILVERBLATT, R ^{[1
]}

KORGAONKAR, P ^{[1
]}

机构：

[1] FLORIDA ATLANTIC UNIV, BOCA RATON, FL 33431 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 1987年 / 15卷 / 04期

关键词：

D O I：

10.1016/0148-2963(87)90005-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：339 / 358

页数：20

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