An Interoperable B2B e-Commerce Framework for e-Marketing Capabilities

被引：0
|
作者：
Chong, W. K. [1 ]
Man, K. L. [2 ]
Zhang, N. [2 ]
机构：
[1] Xian Jiaotong Liverpool Univ, Dept Business Econ & Management, Xian, Peoples R China
[2] Xian Jiaotong Liverpool Univ, Dept Comp Sci & Software Engn, Suzhou, Peoples R China
来源：
ENGINEERING LETTERS | 2011年 / 19卷 / 03期
关键词：
Interoperable; B2B e-Marketplace; e-Marketing; SMEs; Malaysia;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The growing interests of Business-To-Business e-Commerce (B2B e-Commerce) in Malaysia have led to a rapid progress towards "e" transformation especially for Small and Medium Sized Enterprises (SMEs). Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. To achieve this broad perspective, there is a need to explore the e-Marketing abilities and services derived from B2B e-Marketplace. This study provides a new systematic framework for Malaysian SMEs to compete in the dynamic "e" environment derived by empirical results obtained from various industrial sectors.
引用
收藏
页码：223 / 227
页数：5
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