An Interoperable B2B e-Commerce Framework for e-Marketing Capabilities

被引：0

作者：

Chong, W. K. ^{[1
]}

Man, K. L. ^{[2
]}

Zhang, N. ^{[2
]}

机构：

[1] Xian Jiaotong Liverpool Univ, Dept Business Econ & Management, Xian, Peoples R China

[2] Xian Jiaotong Liverpool Univ, Dept Comp Sci & Software Engn, Suzhou, Peoples R China

来源：

ENGINEERING LETTERS | 2011年 / 19卷 / 03期

关键词：

Interoperable; B2B e-Marketplace; e-Marketing; SMEs; Malaysia;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The growing interests of Business-To-Business e-Commerce (B2B e-Commerce) in Malaysia have led to a rapid progress towards "e" transformation especially for Small and Medium Sized Enterprises (SMEs). Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. To achieve this broad perspective, there is a need to explore the e-Marketing abilities and services derived from B2B e-Marketplace. This study provides a new systematic framework for Malaysian SMEs to compete in the dynamic "e" environment derived by empirical results obtained from various industrial sectors.

引用

页码：223 / 227

页数：5

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