An Interoperable B2B e-Commerce Framework for e-Marketing Capabilities

The growing interests of Business-To-Business e-Commerce (B2B e-Commerce) in Malaysia have led to a rapid progress towards "e" transformation especially for Small and Medium Sized Enterprises (SMEs). Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. To achieve this broad perspective, there is a need to explore the e-Marketing abilities and services derived from B2B e-Marketplace. This study provides a new systematic framework for Malaysian SMEs to compete in the dynamic "e" environment derived by empirical results obtained from various industrial sectors.