A NOTE ON OPTIMAL AND NEAR OPTIMAL PRICE AND ADVERTISING STRATEGIES

被引：6

|

作者：

RAO, RC

机构：

来源：

MANAGEMENT SCIENCE | 1985年 / 31卷 / 03期

关键词：

D O I：

10.1287/mnsc.31.3.376

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：376 / 377

页数：2

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