A NOTE ON OPTIMAL AND NEAR OPTIMAL PRICE AND ADVERTISING STRATEGIES

被引：6
|
作者：
RAO, RC
机构：
来源：
MANAGEMENT SCIENCE | 1985年 / 31卷 / 03期
关键词：
D O I：
10.1287/mnsc.31.3.376
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：376 / 377
页数：2
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