MARKETING EDUCATION AND MARKETING PERSONNEL AS RESEARCH AREAS

被引：1
|
作者：
SMITH, WR
COOKE, B
机构：
[1] MKT SCI INST,PHILADELPHIA,PA
[2] UNITED AIRLINES,MKT SERV,WASHINGTON,DC
来源：
JOURNAL OF MARKETING | 1967年 / 31卷 / 04期
关键词：
D O I：
10.2307/1249468
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：59 / 63
页数：5
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