MARKETING EDUCATION AND MARKETING PERSONNEL AS RESEARCH AREAS

被引：1

|

作者：

SMITH, WR

COOKE, B

机构：

[1] MKT SCI INST,PHILADELPHIA,PA

[2] UNITED AIRLINES,MKT SERV,WASHINGTON,DC

来源：

JOURNAL OF MARKETING | 1967年 / 31卷 / 04期

关键词：

D O I：

10.2307/1249468

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：59 / 63

页数：5

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