MARKETING EDUCATION AND MARKETING PERSONNEL AS RESEARCH AREAS

被引：1

作者：

SMITH, WR

COOKE, B

机构：

[1] MKT SCI INST,PHILADELPHIA,PA

[2] UNITED AIRLINES,MKT SERV,WASHINGTON,DC

来源：

JOURNAL OF MARKETING | 1967年 / 31卷 / 04期

关键词：

D O I：

10.2307/1249468

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：59 / 63

页数：5

共 50 条

[1] EDUCATION FOR MARKETING RESEARCH
Luck, David J.
JOURNAL OF MARKETING, 1950, 14 (03) : 385 - 390
[2] MAJOR AREAS FOR MARKETING RESEARCH
Phillips, Charles F.
JOURNAL OF MARKETING, 1946, 11 (01) : 21 - 26
[3] Marketing, geography, and qualitative research in developing areas
Porter, G
1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 1996, 7 : 569 - 573
[4] AN OVERVIEW OF RESEARCH ON MARKETING ETHICS EDUCATION
Hrehova, Daniela
Ziaran, Pavel
MARKET-TRZISTE, 2016, 28 (02): : 131 - 142
[5] Research and education in the ''new marketing era"
Lesáková, D
EKONOMICKY CASOPIS, 2003, 51 (09): : 1146 - 1157
[6] MARKETING-RESEARCH - ILLUMINATING NEGLECTED AREAS
MAY, J
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1981, 23 (03): : 127 - 136
[7] MARKETING APPROACH TO MARKETING EDUCATION
DILLONMALONE, PJ
BRITISH JOURNAL OF MARKETING, 1970, 4 (WIN): : 215 - 219
[8] The Future of Marketing and Marketing Education
Grewal, Dhruv
Guha, Abhijit
Satornino, Cinthia Beccacece
Becker, Marc
JOURNAL OF MARKETING EDUCATION, 2025, 47 (01) : 61 - 77
[9] New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright
Sheth, Jagdish
JOURNAL OF MARKETING THEORY AND PRACTICE, 2021, 29 (01) : 3 - 12
[10] Science Marketing: Research of the Use of Marketing Communications Tools in the Higher Education Environment
Hajdikova, Tatana
Polanecka, Sarka
VISION 2020: INNOVATION, DEVELOPMENT SUSTAINABILITY, AND ECONOMIC GROWTH, VOLS 1-3, 2013, : 1427 - 1434

← 1 2 3 4 5 →